What Is Branded Caller ID®?
Branded Caller ID® is a registered trademark of Ringer Interactive (US Registration No. 6,965,840, registered January 24, 2023). The mark refers to Ringer’s technology for displaying a verified business identity — company name, logo, and reason for the call — on a consumer’s phone screen while the call is ringing, replacing an unknown number with a recognizable, trusted brand.
The generic category is often called branded calling or branded call display. This page explains how the technology works, why enterprises use it, and what distinguishes Ringer’s registered Branded Caller ID® implementation.
The problem branded calling solves
Consumers no longer answer unidentified calls. The FCC’s standing guidance is “don’t answer calls from unknown numbers,” and behavior reflects it: 78% of consumers answer fewer than half of calls from unknown numbers, and 51% report missing legitimate, expected calls — appointment reminders, fraud alerts, delivery confirmations, test results — because the call carried no identity. Roughly 165 million robocalls per month in the US have trained consumers to treat every unknown number as a threat.
For enterprises that depend on outbound calling — banks verifying fraud, pharmacies announcing prescriptions, delivery drivers confirming arrival, collections teams arranging payment — unanswered calls are driving direct revenue loss through rising cost per resolution.
How the technology works
Branded calling delivers identity data alongside the call so the recipient’s phone can display it before the call is answered. There are two delivery architectures:
1. Carrier-network delivery
The branding data travels through the wireless carrier’s display infrastructure, calls are vetted and verified through STIR/SHAKEN authentication, and the carrier collects a per-call surcharge — $0.06+ per call. Reach is universal (no app required), but the display is limited to name, logo, and call reason, and the per-call fee applies to every branded attempt.
Ringer’s carrier-network product is described on the Cloud product page; for a full breakdown of these per-call costs, see the carrier-fees answer page.
2. SDK (out-of-band) delivery
The branding technology is embedded in the enterprise’s own mobile app. Calls to customers with the app installed render the branded screen directly — with no carrier involvement and no per-call surcharge. This is the architecture behind Ringer’s registered marks:
- Full Screen Caller ID® (US Reg. 6,965,841): the entire ringing screen carries the brand — name, logo, call reason, and full-screen creative under the enterprise’s control.
- Interactive Caller ID® (US Reg. 7,251,020) and Interactive Caller Display® (US Reg. 7,251,025): a personalized One-Tap Action on the ringing screen lets the customer resolve the matter — confirm the appointment, verify the charge, request a callback — with or without answering the call.
Full technical details are on the SDK product page.
What the results look like
Standard branded calling (CNAM name display) typically improves answer rates around 15%. Full-screen, interactive implementations have recorded materially larger lifts. Documented client results include a 135% increase in promise-to-pay for a financial credit-card issuer, a 105% increase in answer rates for healthcare outreach, a 181% increase in sales conversions for a consumer subscription service, and a 17% reduction in declined calls for a food-delivery platform.
The intellectual property behind it
Ringer Interactive (Flash App LLC) holds the registered trademarks Branded Caller ID®, Full Screen Caller ID®, Interactive Caller ID®, Interactive Caller Display®, and Ringer Interactive®, and a portfolio of issued US patents covering branded calling and interactive call-display technology, including US Patents 12,356,293; 11,627,104; 11,991,131; 11,374,892; 10,992,621; and 10,965,630, with additional patents pending in the US and elsewhere. View the patent portfolio →
Frequently asked questions
For the full list of issued and pending patents, see our patents page.
